Community Organization and Public Information Term Paper

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Using the support and mailing list channels of a neighborhood association can be important for gaining the credibility necessary to succeed as a charity organization.

Local radio and television are two additional avenues which must be considered.

For purposes of charity and community orientation in particular, most local radio programmers and DJs are quite accessible. It may not be that difficult to retain the support and endorsement of those which direct access to the radio airwaves. This can help the program to reach a very wide and diffuse audience, serving most directly the goal of creating a more widespread knowledge of the food bank's existence. Extending beyond the orbit of its own local community, the radio can help bring the food bank in touch with other communities and agencies that may be of use, or to whom the food bank may in turn be of use.

For television as well, such avenues as local access cable may even allow for the design and execution of an informational program or feature on the food bank. Such channels are free to the public and tend to broadcast across a blanketed local area, promising access to a great many potential participant homes. Using local business or larger corporate sponsorship can also be very valuable.

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If bank, for example, were to attach its name to the food bank, it would be inclined to do its own forms of advertising remarking upon its charitable involvement. Such a partnership could bring the process not only the potential of financial support, but also the promise of a whole new public audience.

Additional strategies which are, perhaps, the most important, are those concerning direct orientation within the community. Free methods of involvement are the creation of word of mouth campaigns, the facilitation of scheduled meet-ups and the holding of neighborhood events.

A word of mouth campaign might initiate with the recruitment of residents for ongoing promotion through friends and neighbors. Meet-ups can helps to bring neighbors together on a regular basis to discuss initiatives and opportunities related to the cause. And events such as local picnics, concerts and flea markets can simply help to bring people together into one place where information of the food bank can be disseminated.

All of these methods promote the additional goal of overall positive community gathering and orientation, which will have a generally beneficial impact on the achievement of charitable goals......

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