Companies Who Dropped Tiger Woods Case Study

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On the other hand not getting him the journalists have tried to make the most out of Woods' unfortunate escapades and which he admits is a singular private matter, the people will see through that the media hype is just a vicious game played for profit than ethics. (Cooke, 2010) Thus by the thumb rule of ethics nothing is unethical in allowing Woods to continue his game and sponsoring it.

The opposite arguments relate to the way the public perceived him and if this would hinder further support. Tiger Woods declared an indefinite break from golf after his "infidelity" had caused a public scandal. The scandal grew with many women claiming that they had affairs with the star. Before the scandal Tiger Woods had a sellable image of hundreds of millions of dollars in endorsements. (Ethics news line, 2009) the scandal made Tiger Woods lose the No. 1 ranking on the Businessweek.com Power 100. Thus the truth is that Woods is no longer America's most powerful athlete. This has not limited his earning power, which is at $70 million, and most of it comes from endorsements. (Stonington, 2011)

In the case of Tiger Woods, he seems to have been the personal role model for many people and as such considered him upright in his private life. Then could he come back? (PGA Sports Daily, 2009) Will the sponsors take the risk? Sport marketing is a very tough proposition and while Tiger Woods is a hot favorite because of his golfing success and like wise Schumacher could be a star in any racing event, the endorsement by these sport personalities have been a great asset in sport marketing and in using their good will for selling and advertising brands.

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(Jane; Morgan; Summers, 2005)

Though there is no bar on Woods playing, companies are reluctant to engage him more on monetary consideration than on ethical considerations. If he has fallen from public grace, he is no more useful to them. It remains to be seen if they will sponsor him again. Only one thing is clear- if Tiger Woods began playing the public will definitely back him again and the corporates who now rely on the evil hype of the media and sham ethics will again rush to him for sponsoring. If a bold entity does sponsor him, it would be great both for Golf and for the individual triumph of the man......

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