Companies Ford Vs. Toyota Issues Term Paper

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It has, although much later than Toyota, introduced some hybrid versions of its popular styles, although they lack the name recognition of the Prius. Ford recently declared it was reintroducing the Taurus, one of its most popular family models. However, Ford lags behind Toyota in sales and public image.

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Ford's most successful fuel-efficient vehicle, the Focus, lacks distinction and has few unique features when compared with the Toyota Corolla.

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"The family sedan market is shrinking, yet Ford is doubling the number of entries in this segment" including the Taurus (Flint, 2005). In short, Ford flounders, while Toyota reigns supreme, and Toyota seems determined to continue improve upon its strengths, such as its hybrid line, rather than rest on its laurels.

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