Company, Address Ethical Code and Mission Statement Essay

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Company, Address Ethical Code and Mission

Mission Statement and Core Values: Coca-Cola

For this paper, Coca-Cola was chosen. Finding the company's mission or values statement was actually easy. There was an "our company" link at the top of the main page, which connected to a page that listed information on the company. In the left-hand margin, there were several options, one being a link to the mission, vision, and values. It only took a couple of clicks to find what was needed, and that made locating Coca-Cola's mission statement very easy to do. Anyone wanting to know what matters to the company and what the company stands for would have no trouble finding that information.

The problem I had with the mission statement was that it seemed rather generic. Since Coca-Cola is a soft drink company, it would make sense that part of its mission statement would be "to refresh people," but somehow that came off as trite. What does Coca-Cola really think about the deeper issues of society? What it is doing, as a company, to help with anything that may be going wrong in the world today? While the company may be going a lot of good, those kinds of things do not come out in its mission of vision statement, or in its values.

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Most of what the company lists is generic, and could apply to any business, so it feels as though no thought was really put into identifying the company as a specific entity.

Another problem I have with the information located on the site was that it was designated to be "2020 vision" as a long-term plan. Long-range planning is a good thing, but 2020 is too far away to plan how things are going to go, and with a generic, plain kind of plan, there is really nothing inspiring about the company's information. I also detest the phrase "be the brand," but that may be just a personal choice. I cannot imagine how someone could "be" a soft drink, or why they would wish to do that, for any reason. Regardless of that, it was very exciting to be able to find Coca-Cola's mission, vision, and values so easily, and then….....

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"Company Address Ethical Code And Mission Statement" (2012, February 04) Retrieved May 7, 2024, from
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"Company Address Ethical Code And Mission Statement" 04 February 2012. Web.7 May. 2024. <
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