A Company I Want to Work for Research Paper

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Apple Inc.

The organization that I would like to join is Apple Inc. Apple represents one of the world's preeminent technology designers, manufactures and software developers and the organization is known for producing premium products that are uniquely designed with a quality niche and this strategy has garnered a loyal customer base. The company began to expand quickly after Steve Jobs envisioned a strategy known as the "digital hub." This organizational objective moved Apple's focus away from just the personal computer platform and began to include various peripheral devices as well such as mp3 players, phones, tablets, and even now watches. Personally, I admire Apple's products and their corporate culture and have selected this as an organization that I would like to join.

Company Overview

Apple operates in an industry that can be defined by fierce competition in the consumer electronics products categories in which it markets Apple's product mix. There are a large number of competitors in the different market niches who offer many similar products. Furthermore, Apple is a premium product in this industry so many of these competitors' products are priced much less than an Apple's products. Although Apple is associated with innovation in its product designs, when Apple releases a new product it is almost immediately copied. Each individual market segment also has a range of different competitors. For example, in the personal computer industry, companies such as IBM, Dell, HP, and Toshiba compete with Apple while in the phone market Apple must compete with brands such as Samsung and HTC.

Despite all the challenges that Apple faces in the market it has been able to develop an incredibly loyal customer base. It is typically the first to market with a new innovative design and its consumers often preorder Apple products or wait in long lines to be one of the first to buy and new Apple electronic design.

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Apple operates on a global scale with international supply chains that produce the electronic goods as well as target markets in nearly almost every country. Although Apple has come under significant amounts of criticism for some of its international production partners such as Foxconn in China, the company is proactively trying to improve working conditions in these factories.

Apple's current mission statement is "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad. (Investopedia, 2015)"This statement represents a different course than the original mission Apple operated with under Steve Jobs. Job's mission for Apple was to "To make a contribution to the world by making….....

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