Total Length: 5255 words ( 18 double-spaced pages)
Total Sources: 7
Page 1 of 18
References
Emirates. (2018). Emirates Airlines featuring Jennifer Aniston. Retrieved from https://www.youtube.com/watch?v=GS8nqYf5NvQ
Emirates Group Security. (2018). Vision, mission and values. Retrieved from https://www.emiratesgroupsecurity.com/about-us_vision-and-mission.aspx?Menu=1&Opt=abt&Sel=vm
Etihad Airways. (2015). Fast facts and figures. Retrieved from https://www.etihad.com/Documents/PDFs/Corporate%20profile/Fast%20facts/fast-facts-and-figures-oct2015-en.pdf
Etihad Airways. (2015). Great ways to enhance your journey. Retrieved from https://www.etihad.com/en-us/plan-and-book/enhance-your-journey-with-etihad/
Our Responsibility. (2018). Etihad: Together. Retrieved from https://www.etihad.com/en-us/about-us/corporate-profile/responsibility/
Ries, A., Trout, J. (2009). The 22 Immutable Laws of Marketing. NY: Harper Business.
Tracy, B. (2004). The 7 P’s of marketing. Retrieved from https://www.entrepreneur.com/article/70824
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