Competitive Advantage Is Your Firm Term Paper

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In terms of Interfunctional Coordination, the company I work for is average, there is not a strong level of functional coordination to deliver customer value; rather the concentration is on creating stand-alone superstar products that carry other divisions financially.

The triad of Customer, Competitor, and Interfunctional Coordination that comprise the definition of a market-oriented culture (Narver, J. & Slater, S., 1990) are essential for competitive differentiation and competitive advantage.

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Further, the combining of these factors contributes to an organization becoming more agile and capable of responding to market conditions. The essence of competitive advantage is in aligning internal strengths or core competencies with external market opportunities while minimizing threats (Christiansen, C., 2001)......

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