Competitive Forces Have Challenged the Case Study

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Over time, this solution became less and less effective as the sheer volume of YouTube uploads increased and the studios and companies were unable to keep up with the inflow of illegally posted material. Currently, many studios and companies have entered into a revenue sharing agreement with sites like YouTube to help make up for the potential in lost revenue that the illegally posted content presents. In this structure, studios present advertisements before the posted video content where ad revenues are split between both YouTube and the studios themselves. This has become a common way of trying to recoup some of the lost revenues due to video sharing sites while also opening up new avenues for companies to promote their products online on these sites. The movie industry can learn much from the music industry because they are experiencing what the music industry experienced only a decade or so ago. This means that movie studios and production companies need to repackage and rethink the way in which they sell their products to reflect the current technologies and markets for their products.

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Certainly a balance can be struck between digital sales and hard copy sales, given the fact that many customers actually prefer hard copies of movies and television shows for many reasons.

4. Should motion picture companies continue to use YouTube to promote their new films? Why or why not?

Motion picture companies should absolutely continue to use YouTube to promote their new films. Doing otherwise would put them in jeopardy of being perceived as not keeping up with technology or modern culture. Certainly the technologies surrounding the internet and movie uploads and downloads will only progress and it is important for these companies that produce movies and television shows to begin to work with the current wave of technology so as to better position themselves to benefit from future gains in technology that are currently unforeseeable. It would be impossible for a motion picture company to go up against a group of technologies as powerful as those that provide innovation to the internet and the way people currently think, feel, communicate, and share some of the most important products….....

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Latest APA Format (6th edition)

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"Competitive Forces Have Challenged The" (2011, January 30) Retrieved June 5, 2026, from
https://www.aceyourpaper.com/essays/competitive-forces-challenged-5185

Latest MLA Format (8th edition)

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"Competitive Forces Have Challenged The" 30 January 2011. Web.5 June. 2026. <
https://www.aceyourpaper.com/essays/competitive-forces-challenged-5185>

Latest Chicago Format (16th edition)

Copy Reference
"Competitive Forces Have Challenged The", 30 January 2011, Accessed.5 June. 2026,
https://www.aceyourpaper.com/essays/competitive-forces-challenged-5185