Competitive Intelligence Company Overview Avnet Case Study

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Thus, the competitive intelligence assisted the company to align its strategic plan as well as keeping executive informed about the key element of decision-making. The company also derived advantages from market intelligence advantages and the advantages assisted the company to understand the market activities and competitive market environment. Typically, Avnet also used the competitive intelligence to create a Strategic Leverage Matrix (SLM) that the company literarily plots to understand the competitors in 2X 2 matrixes. Using this strategy, the company was able to understand the sales growth and the working capital of the competitors. The CI process includes:

Plan and Collect

Analyze and Access

Make Recommendations

Distribute EIS.

Using CI analysis, the company will able to analyze the industry and be able to make an informed decision about the market and the competitors.

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Conclusion

The report shows how the Avnet could use the competitive intelligence tool to achieve a competitive market advantages. The CI is an intelligent and informative tool that assists an organization to collect and analyze information about the competitors and the current market situation. Using the CI, Avnet will be able to collect intelligent information about the competitors and the market, which will assist the company to make effective decision. Typically, the CI tools will assist Avnet to understand the competitor's strategic move making the company to make a strategic plan to enjoy competitive market advantages......

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