Components of Sport Marketing and Term Paper

Open, View, and/or
Download this Document

Total Length: 2675 words ( 9 double-spaced pages)

Total Sources: 0

Page 1 of 9

The concept of dividing a mass market into homogeneous segments and targeting one or more with a distinct product offering and unique marketing communication is a fundamental precept of marketing theory. Market segmentation recognizes that different customer groups have different wants and needs that justify the development and offering of different products and services. The process of segmentation theoretically results in a much better understanding of users' needs, their decision criteria, and their approaches. Although much of the theory of market segmentation is appreciated and understood by sport marketers, it remains one of the more difficult marketing concepts to turn into profitable reality.

Consumer segmentation can help the sport marketer in the following areas. First, it allows an analysis of the marketplace, including a knowledge of competitors as well as how and why customers buy. Second, it can contribute to the strategic management of an organization in that it allows marketers to make intelligent choices about the fit between their company and the products and needs of each segment (Bonoma & Shapiro, 1983).

Stuck Writing Your "Components of Sport Marketing And" Term Paper?

View All Our Example Components of Sport Marketing and Term Paper

Have A Custom Example Essay Written

"Those segments that fit the organization's capabilities are chosen for penetration. Those segments that do not suit the company's capabilities are left for others to serve" (Bonoma & Shapiro, 1983, p. 2). Third, market segmentation provides a key to improving the sport organization's competitive position. Choosing market segments that match the strengths of the sport business allows the organization to further develop its competitive advantage and fend off attacks from competitors.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Components Of Sport Marketing And" (2005, August 16) Retrieved June 25, 2025, from
https://www.aceyourpaper.com/essays/components-sport-marketing-68109

Latest MLA Format (8th edition)

Copy Reference
"Components Of Sport Marketing And" 16 August 2005. Web.25 June. 2025. <
https://www.aceyourpaper.com/essays/components-sport-marketing-68109>

Latest Chicago Format (16th edition)

Copy Reference
"Components Of Sport Marketing And", 16 August 2005, Accessed.25 June. 2025,
https://www.aceyourpaper.com/essays/components-sport-marketing-68109
   

Open, View, and/or
Download this Document
order custom essay example