Computer Information Systems Marketing Information Term Paper

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Future Development Trends

The pervasiveness of the Internet and the increasing availability of development tools for creating analytics applications are together serving as the catalyst for the development of an entirely new set of predictive analytic and modeling applications where the performance of specific strategies can be simulated and planned for (Gounaris, Panigyrakis, Chatzipanagiotou, pp. 615, 616). Second, the development of collaborative platforms based on the Internet is also making the data collection function of Marketing Information Systems much more streamlined that has been the case in the past.

Conclusion

Marketing Information Systems are transforming the accuracy and speed that companies' marketing, sales and senior management can react to market conditions effectively.

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