Conceptualizing a Business: The Modern Business World Essay

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Total Length: 910 words ( 3 double-spaced pages)

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Conceptualizing a Business:

The modern business world is characterized with numerous opportunities for starting new businesses because of rapid growth and developments in the society. Some of these opportunities exist in the fast food industry and alcohol sector. Notably, the ability to take advantage of these opportunities and develop a business that meets the need of consumers requires conceptualization of the company or business. Conceptualizing a business is a process that involves presenting the company's vision, mission, and strategic directions that will prove to be a worthy investment and obtain competitive advantage over the already existing rivals. As part of developing a business plan, conceptualizing a business provides an individual with the opportunity to strategically organize his/her thoughts into a solid plan for adapting and growing the business are market realities become apparent.

Roland Restaurant:

Roland Restaurant is a quick service restaurant that will provide healthy and nutritious fast foods to its customers. The restaurant provides a wide range of food items which include soft drinks, burgers, chicken, French fries, and meat items. The company provides these food items as part of its focus on ensuring that customers obtain nutritious and healthy foods that promote their health and well-being. Moreover, Roland Restaurant seeks to develop delicious new fast food products that are in line with nutritional requirements.

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To ensure that the food products are delicious and nutritious, the food items contain fruit and vegetables and less salt.

One of the major considerations adopted by the restaurant in its production of these foods is the evaluation of the effect of the foods on consumer health, the environment, and its finances. This is primarily because the development of better fast foods is dependent on the effect of the food items on consumer health, the environment, and the organization's bottom lines (Gross, 2012). In addition to fast food cuisine, Roland Restaurant is characterized with minimal table service because most of its products are usually finished and packaged in suitable portion sizes in advance.

Mission Statement:

Roland Restaurant has been designed to serve a very diverse range of customers from varying cultures, races, and ethnicities with the common objective to stay healthy. While these customers may come for different income and social levels, they are generally people who are concerned about their health while enjoying sweet and nutritious foods. The restaurant provides its food items in a relaxed and comfortable environment where it is easily accessible to its customers. This business environment ensures that the customers have an appropriate environment to make their purchases and even eat the foods.

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