Consumer Bahavior Behavior of Customers Essay

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Such customers are expected to be more influenced in purchasing more expensive organic products.

In the case of organic products, marketers have also focused on influencing the perceptions of consumers. Their objective is to determine consumers to perceive organic products of having higher quality and better effects in comparison with regular products. Their strategy was successful in the case of numerous customers. However, this situation can be attributed to several players. This situation is influenced by producers of organic products, by governments that have developed studies regarding the effects of organic products, and marketers that have developed strategies intended to determine such needs.

This objective was also reached by providing an increased level of information that is easy to access by customers. The purchase decision regarding organic products is usually based on higher involvement from the customer. This means that customers are highly motivated in finding information on these products, and that their interest in organic products is high. This type of behavior is determined by the higher prices of these products, by their reduced availability, and by low information level of customers. In such cases, the purchase behavior of customers is significantly influenced by companies.

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Reference list:

1. Kardes, F. et al. (2011). Consumer Behavior. Cengage Learning. Retrieved April 16, 2011 from http://books.google.ro/books?id=nwew7nJ6000C&printsec=frontcover&dq=consumer+behavior&hl=ro#v=onepage&q&f=false.

2. Butterick, K. (2011). Introducing Public Relations: Theory and Practice. SAGE Publications, Ltd. Retrieved April 16, 2011 from http://books.google.ro/books?id=kyoQ1R2jQ1IC&pg=PA12&dq=public+relations+women+smoke+in+public&hl=ro#v=onepage&q=public%20relations%20women%20smoke%20in%20public&f=false.

3. Industry Statistics and Projected Growth (2011). Organic Trade Association. Retrieved April 16, 2011 from http://www.ota.com/organic/mt/business.html.

4. Consumer Behavior (2011). Encyclopedia of Business. Retrieved April 16, 2011 from http://www.referenceforbusiness.com/management/Comp-De/Consumer-Behavior.html.

5. Wilson, R. & Gilligan, C. (2005). Strategic Marketing Management. Retrieved April 16, 2011 from http://books.google.ro/books?id=otCvGeCB164C&pg=PA174&dq=consumer+behavior+factors+on+influence&hl=ro#v=onepage&q=consumer%20behavior%20factors%20on%20influence&f=false.

6. Motivation (2011). Business Dictionary. Retrieved April 23, 2011 from http://www.businessdictionary.com/definition/motivation.html......

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