Consumer Behavior in His 2005 Term Paper

Open, View, and/or
Download this Document

Total Length: 474 words ( 2 double-spaced pages)

Total Sources: 1

Page 1 of 2

What is fascinating in this regard is the contention that Gladwell makes of "thin slicing" through a significant portion of the book also aligns with theoretical models of how consumers interpret and act on promotional and advertising content as well. The author also points to examples of how what he calls "rapid cognition" actually has prejudices and preferences already interpreted as part of the perceptual filters each person uses to interpret their environment. Gladwell points to both prejudices for specific types of products, messages, values and preferences for them as an example of how these attributes are part of every person's rapid cognition set of responses. These perceptual filters form the foundation of how a person also interprets advertising and promotional stimuli as well.

In summary, Gladwell (2005) has presented a fascinating set of precepts marketers need to keep in mind to earn and retain consumers' trust.

Stuck Writing Your "Consumer Behavior in His 2005" Term Paper?

View All Our Example Consumer Behavior in His 2005 Term Paper

Have A Custom Example Essay Written

The basics of thin slicing and rapid cognition have significant implications for how any marketer goes about crafting messages and positioning products. While in many organizations it is more acceptable to drive decisions from thorough analysis and exhaustive focus groups, these decisions need to be balanced with recognition of the concepts in Blink and their implications on branding and the perception of value of a company's products......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Consumer Behavior In His 2005" (2007, October 31) Retrieved May 2, 2024, from
https://www.aceyourpaper.com/essays/consumer-behavior-2005-34743

Latest MLA Format (8th edition)

Copy Reference
"Consumer Behavior In His 2005" 31 October 2007. Web.2 May. 2024. <
https://www.aceyourpaper.com/essays/consumer-behavior-2005-34743>

Latest Chicago Format (16th edition)

Copy Reference
"Consumer Behavior In His 2005", 31 October 2007, Accessed.2 May. 2024,
https://www.aceyourpaper.com/essays/consumer-behavior-2005-34743
   

Open, View, and/or
Download this Document
order custom essay example