Consumer Me As a Consumer Term Paper

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Detergents are a necessity for all of us and we will purchase them often without much consideration to brand or other characteristics beside the quality / price report. Detergent commercials have most often made me laugh not because they were funny, but because they were rather silly, to say the least. A latest commercial I saw of Ariel presented the owner or manager of a catering business who wanted to reduce costs and so switched to a cheaper washing product. But the cloths were not clean and had to be washed again; as such no economy was made and she decided to return to Ariel. I personally am an Ariel consumer and I will continue to be, and not because of the commercial, but because I like the product's quality. However, in the commercial, I see that the company has recognized the high price of their product relative to other detergents on the market, and they have also managed to once again establish themselves as a product for the upper class, which has superior expectations and is willing to pay a little more. Well done!

The first feature to attract me to a commercial is the visual effect, but in the end, if the ad fails to deliver a message, I will not like it. Advertisements that have a message, be it direct or implied, stand more chances to attract my attention and to be remembered in time. Also, if the commercial impresses me, I will be more likely to make a purchase of the product.

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But this purchase will also be influenced by my needs of the product. For instance, I once saw an interesting ad to a dehumidifier, but since I have no humidity and dampness problems, I did not purchase it.

It is quite difficult to make a generalization of consumers' response to advertisements as each individual responds differently. There are those who will believe in everything they hear on TV and rush to the nearest store to buy the advertised product; but also, there are those skeptics who do not believe what they hear and who will either make a random purchase or will base the buying process on the opinions and information collected from numerous sources. I personally am one of the skeptics and often request the opinion of a tertiary party before actually completing the purchase. And if I have no one to ask or no one can offer a clarifying answer, and if the commercial has impressed me and I do need to use the product, I will buy it. As a personal consumerism belief, I state that any product is worth purchasing once, only for the single purpose of knowing if it is a good or bad one.

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