Consumer Product, New Product Marketing Term Paper

Open, View, and/or
Download this Document

Total Length: 1706 words ( 6 double-spaced pages)

Total Sources: 0

Page 1 of 6

The iPad is also differentiated with the screen technology, internal memory size and support for expanded Application Programmer Interface (API) calls so developers can create applications for it quickly. This has led to many news organizations creating iPad-specific applications to further promote their content, and also has led to many universities creating entire courses delivered on the iPad.

From a promotion standpoint, Apple excels at event marketing and the ability to manage multichannel marketing programs. The launch was coordinated across all Apple retail locations, which is how the company uses promotions and distribution to its advantage. Apple concentrates on promotions to drive traffic into their stores, in effect uniting these two areas of the marketing mix. Promotion is also heavily influenced by Steve Jobs, who heavily promote the iPad during the launch event in San Francisco.

Stuck Writing Your "Consumer Product, New Product Marketing" Term Paper?

View All Our Example Consumer Product, New Product Marketing Term Paper

Have A Custom Example Essay Written

The iPad's promotional strategies also led to Apple creating entire segments of their stores where customers could test-drive the new iPad without any sales pressure or being rushed to buy. Apple concentrates on every aspect of the marketing mix driving an exceptional user experience, from the product definition through pricing and the tight integration of promotion and place (their stores) Apple works to define its identity….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Consumer Product New Product Marketing" (2011, February 25) Retrieved May 4, 2024, from
https://www.aceyourpaper.com/essays/consumer-product-new-product-marketing-3874

Latest MLA Format (8th edition)

Copy Reference
"Consumer Product New Product Marketing" 25 February 2011. Web.4 May. 2024. <
https://www.aceyourpaper.com/essays/consumer-product-new-product-marketing-3874>

Latest Chicago Format (16th edition)

Copy Reference
"Consumer Product New Product Marketing", 25 February 2011, Accessed.4 May. 2024,
https://www.aceyourpaper.com/essays/consumer-product-new-product-marketing-3874
   

Open, View, and/or
Download this Document
order custom essay example