Consumers Power Transformational Marketing (Hamelin, Article Review

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al.).

Talking Points:

1. Consumers are taking control of brands more than ever before

a. The power of social media to make the voice of the customer heard throughout entire industries is revolutionizing marketing as a result

2. Social media is now the foundation for customer referral systems and reputation management systems

a. Trust is the central chord or reference point -- people trust others like them more than they trust what a company says about a product or service

3. Social media is forcing marketers to be transformational in their skill sets

a. Must now build a conversation with a customer than just talk at them

b. Hype is dead and it is place is the ability to be continually relevant to customers' needs

c. Personalized one-on-one collaboration and communication over mass production of media

4.

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Requires customers to anticipate and respond to customer needs and requests

a. Analytics is now the most pervasively used tool for staying in step with social networks

b. Anticipating and serving customers in a very customer-centric, intelligent manner

5. The customer now owns the conversation, it is up to the marketer to stay in step and use all the available applications and analytical tools to stay in step with their needs.....

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Latest APA Format (6th edition)

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"Consumers Power Transformational Marketing Hamelin " (2011, September 19) Retrieved May 21, 2025, from
https://www.aceyourpaper.com/essays/consumers-power-transformational-marketing-45547

Latest MLA Format (8th edition)

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"Consumers Power Transformational Marketing Hamelin " 19 September 2011. Web.21 May. 2025. <
https://www.aceyourpaper.com/essays/consumers-power-transformational-marketing-45547>

Latest Chicago Format (16th edition)

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"Consumers Power Transformational Marketing Hamelin ", 19 September 2011, Accessed.21 May. 2025,
https://www.aceyourpaper.com/essays/consumers-power-transformational-marketing-45547
   

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