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References
Allaham, M. (2015). The effect of sales promotion tools on brand image. International Journal of Business Management Invention, 4(2), 52-58.
Yun, S., Cox, J., & Sims, H. (2006). The forgotten follower: a contingency model of leadership and follower self-leadership. Journal of Managerial Psychology, 21(4), 374-388.
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