Coping with Emotional Challenges Among Salespersons Essay

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Salespersons encounter some of the most stressful events in their daily endeavors to make sales as they handle people with widely varying emotional intelligence. This makes them have emotional challenges that is not dealt with can grow to worse conditions. This research will look at the most effective way of the salesperson participating in the handling of the emotional challenge they get themselves in. there will be a conceptual framework drafted that will help in understanding the concept of expressive suppression as a way of handling emotional challenge among sale persons leading to emotional stability among the salespersons. By the end of the research, it is expected that a positive correlation between the emotional well being of the sales person and the expressive suppression will be established as opined by Science China Press, (2014).


Making sales in the contemporary society often takes the form or face to face interaction with the potential client, or the now widely used video conversation to reach distant clients. The telephone is yet another common medium for sales or pitching for one. These forms often tax the mind of the salesperson, often subjecting them to emotional strain and emotional challenges during and after the sales encounter. Unfortunately, there has been little done in equipping the sale people across the varying cultures with the requisite skills to cope with the emotional challenges. There is need hence to have mechanisms of dealing with the emotional challenges among the sales persons which in this case will be expressive suppression. The human behaviorists indicate that an individual can keep their emotions from showing during social interactions, this is what is called expressive suppression (Butler E.A. & Egloff B., 2003). Though there are other ways of suppressing emotions like the cognitive reappraisal, the expressive suppression is seen widely to be more effective.

Literature review

The process of regulating emotions in an individual involves the person striving to regulate the kind of emotion they display to the people they are with or speaking to as well as the emotions they have within them and at what times to have these emotions.

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There are other ways of regulating emotions like the cognitive reappraisal method which involves actually reappraising an event and deciding what meaning to assign to the event and consequently the emotions to assign them (Huffington, 2013).

However, of greater significance herein is the expressive suppression as a way of emotional regulation. This involves avoiding ones emotions from showing during a social interaction. It is a way of controlling free expression to suit the particular context within which the individual is operating. This is a method found to be effective when carrying out a sales pitch where the sales is the ultimate focus and the individual portrays to the client what the client needs to see as his emotional disposition. This approach helps dampen the negative emotions within the salesperson and is known to be more effective than the reappraisal method. Once the salesperson has successfully dampened the negative emotions, he is able to carry out his activities with the positive emotions and approach only taking control of the sales process. This approach to emotional control is productive and constructive to both the salesperson as it helps them keep a level head throughout the working days as well as client as it helps them see a receptive and open minded sales person hence able to free make their enquiries.

It is instrumental to highlight that the salespersons encounter both the easy and the difficult clients who can be emotionally draining. The expressive suppression however helps the sales person to see the difficult clients to as impossible to handle but as a chance to turn their emotional difficulty into a closed sales pitch just like the easy and receptive clients.


There is a positive relationship between expressive suppression and emotional stability.

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Butler E.A. & Egloff B., (2003). The Social Consequences of Expressive Suppression. Retrieved November 25, 2017 from

Huffington, (2013). Cognitive Reappraisal Can Backfire When Stressors Are Within Our Control: Study. Retrieved November 25, 2017 from

Science China Press, (2014). Is expressive suppression effective in reducing negative emotion? Retrieved November 25, 2017 from

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