Corporate Culture: Harley Davidson the Thesis

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Without middle-class and upper-middle-class people out there to buy Harleys, there will not be any market for them, since the younger generation cannot afford them.

Conclusion

As can be seen from the SWOT analysis and other information regarding this company, it is struggling somewhat, but yet it is still very strong overall. Internal and external threats and opportunities seem to be about the same for Harley Davidson, and the internal threat of corporate culture problems can be worked on. However, the company also has good opportunities that it can take advantage of in its specific industry if it chooses to focus on these opportunities while still keeping a close eye on any problems that could appear and make it difficult for the company in the future -- particularly where culture and internal problems are concerned. All companies face competition issues, but if the company has too many internal problems and conflicts there can be more of a problem than would be seen from outside issues.

For Harley Davidson, expansion is important but it should be done very carefully. There is a great deal of competition from Japanese motorcycle makers and Harley Davidson must keep up with them while still producing motorcycles that embody the Harley style, which is more of a 'cruising' type of motorcycle as opposed to the faster and more race-inspired Japanese models that are becoming very popular with younger people today.

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In order to do that, though, Harley Davidson must understand that it has to focus not only on what the Japanese motorcycle manufacturers are doing but on what is taking place internally, because internal problems in a company will stop it from being successful much more quickly than external issues.

Endnotes

Want, J.H. (2006). Corporate culture: Illuminating the black hole (1st ed.)

McIntyre, M.G. (2005). Secrets to winning at office politics.

Helyar, John. (2002). "Will Harley-Davidson Hit the Wall?" Fortune 146, 120

Helyar, 2002

Sui, C. (2006, April 11). Harleys face tough China road. motoring ?

http://iafrica.com http://motoring.iafrica.com/newsbriefs/216580.htm

Caldwell, Bruce. (1998). "Harley Shifts Into High Gear -- Harley Davidson Turns to it to Rev Up Production and Tighten Supply-Chain Links." InformationWeek, 55.

Helyar, 2002

Helyar, 2002

Helyar, 2002.....

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