Corporate Level Strategy of General Mills Essay

Tags: business operations diversity business model corporate level strategy competitive advantage general mills markets

Open, View, and/or
Download this Document

Total Length: 664 words ( 2 double-spaced pages)

Total Sources: 3

Page 1 of 2

Week 1

The corporate level strategy of General Mills is the horizontal growth strategy. Imperatively, horizontal growth is accomplished by expanding its business operations into other geographic expanses or by expanding the range of products as well as services being offered in the prevailing market. In this regard, General Mills has expanded its business operations not just in the United States but also internationally and increasing its wide range of products retailed in its stores. The generic Porter strategy followed by General Mills is the differentiation focus strategy. This is in the sense that the company strives to accomplish differentiation in its target segment (Porter, 1985). This is largely owing to the fact that the company deals with different products within its segment including cereals, frozen vegetable, fruit, dry dinners, frozen pizza as well as pizza snacks, and an extensive range of organic products (Forbes, 2018). The strategic choices of General Mills are aligned with the differentiation focus that the company follows. This is for the reason that the international segment of the company encompasses a wide range of products and also the convenience stores as well as food service segment products (Forbes, 2018).

Week 2

The Grand Strategy Selection Matrix is an important tool for strategy formulation.

Stuck Writing Your "Corporate Level Strategy of General Mills" Essay?

View All Our Example Corporate Level Strategy of General Mills Essay

Have A Custom Example Essay Written

In GSSM, there are four types of quadrants and a firm can lie in one of them. Notably, the basis of the GSSM is two significant dimensions comprising of market growth and competitive position. The first quadrant of Grand Strategy Matrix specifies that the firm has a strong competitive position and there is fast-paced rate of growth in the market. The second quadrant points out that the firm has a weak competitive state and there is fast-paced rate of growth in the market. The third quadrant of the GSSM postulates that the firm has a weak competitive state and the market growth rate is relatively slow. The fourth quadrant of the GSSM points out that the firm has a strong competitive situation and the market growth rate is slow (Wiedemann, 2013). General Mills fits best within the first quadrant. To begin with, General Mills has a competitive position in the market being ranked fourth in the consumer food products market segment. At the same time, the industry is experiencing fast-paced rate of growth owing to the incessantly changing consumer preferences and therefore a need for generating new products.
….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


References

Forbes. (2018). General Mills: America's Best Employers for Diversity. Forbes. Retrieved from: https://www.forbes.com/companies/general-mills/

Porter, M. E. (1985). Competitive Advantage. New York: The Free Press.

Wiedemann, L. (2013). Business strategies and value chain management. New York: AuthorHouse.

sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Corporate Level Strategy Of General Mills" (2018, February 10) Retrieved May 20, 2025, from
https://www.aceyourpaper.com/essays/corporate-level-strategy-general-mills-essay

Latest MLA Format (8th edition)

Copy Reference
"Corporate Level Strategy Of General Mills" 10 February 2018. Web.20 May. 2025. <
https://www.aceyourpaper.com/essays/corporate-level-strategy-general-mills-essay>

Latest Chicago Format (16th edition)

Copy Reference
"Corporate Level Strategy Of General Mills", 10 February 2018, Accessed.20 May. 2025,
https://www.aceyourpaper.com/essays/corporate-level-strategy-general-mills-essay
   

Open, View, and/or
Download this Document
order custom essay example