Corporate-Level Strategy at Starbucks. The Capstone Project

Open, View, and/or
Download this Document

Total Length: 580 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2



The vision statement developed by the company refers to the product it sells, which is represented by the finest coffee in the world, the position that Starbucks intends to reach, which is represented by the leadership in this industry, and its principles. Therefore, the vision statement offers numerous clues.

However, the vision statement of Starbucks is not as short as it should be, and it does not seem to be very memorable in the mind of readers. The vision statement of the company is relevant. This means that the vision statement developed by Starbucks provides useful information about what the company wants to become.

The Starbucks mission statement is as follows:

"To inspire and nurture the human spirit -- one person, one cup and one neighborhood at a time." (Starbucks.com, 2012)

The mission statement of Starbucks is to inspire and nurture the human spirit -- one person, one cup, and one neighborhood at a time (Starbucks.

Stuck Writing Your "Corporate-Level Strategy at Starbucks. The" Capstone Project?

View All Our Example Corporate-Level Strategy at Starbucks. The Capstone Project

Have A Custom Example Essay Written

com, 2012). There seems to be little resemblance between the vision and the mission statement. The vision does not seem to support the mission statement. They address different issues.

The company should work on building linkage between the vision and the mission statement. The vision statement must refer to the issues that the mission refers to. This objective can be reached by referring to people, cups, and neighborhoods in the vision statement also.

There are several advantages of developing a vision statement. The vision statement determines the direction that the company intends to orient towards. Individuals interested in Starbucks can observe what the company wants to become. Therefore, they can determine if they identify themselves with the company. In addition to this, the vision statement reveals the important.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Corporate-Level Strategy At Starbucks The" (2012, November 26) Retrieved May 4, 2024, from
https://www.aceyourpaper.com/essays/corporate-level-strategy-starbucks-76637

Latest MLA Format (8th edition)

Copy Reference
"Corporate-Level Strategy At Starbucks The" 26 November 2012. Web.4 May. 2024. <
https://www.aceyourpaper.com/essays/corporate-level-strategy-starbucks-76637>

Latest Chicago Format (16th edition)

Copy Reference
"Corporate-Level Strategy At Starbucks The", 26 November 2012, Accessed.4 May. 2024,
https://www.aceyourpaper.com/essays/corporate-level-strategy-starbucks-76637
   

Open, View, and/or
Download this Document
order custom essay example