Corporate Social Responsibility Do Corporate Term Paper

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Cisco's Community Outreach Is Considered Exceptional

From their leadership in philanthropy in the Silicon Valley to the continued efforts to contribute to their newest subsidiary in Australia (Redmond, 2005) Cisco is considered to be one of the most transparent and trustworthy companies involved in CSR programs. It is also one of the only companies to create a report that discusses the returns on their investments in CSR programs, including the number of children who have been able to participate in Head Start Programs, obtain free laptops, and also get free lunches. The company's efforts in Australia specifically to support communities they are part of have also made a major difference in the lives of the disadvantaged.

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Cisco has been able to do this through a common set of best practices and methodologies that concentrate on measuring the return on their investments in CSR programs.

Conclusion

As these two examples illustrate, when senior management is in agreement with and supports CSR programs and links them to strategic objectives and measurable results, they work. These are the two most critical aspects of CSR program effectiveness that provide evidence of them being more than just being public relations or branding strategies to improve companies reputations. As these two examples illustrate, they can deliver significant results over time when there is accountability for performance......

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