Corporate Social Responsibility Memo To: Research Proposal

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By addressing this issue that concerns all customer segments,
our company might even expand its line of products by developing products
that address these customer segments.
In conclusion I must make it very clear that it is imperative that our
company, as well as other companies activating on the Chinese market, no
matter what their area of activity is, are obliged to improve consumer
confidence. One of the best and the most durable ways of achieving this
objective is represented by the implementation of CSR practices in
companies' activity. The numerous benefits described above are a proof of
the efficiency of this strategy.



Reference list:
1. Branigan, T. (2008). Chinese figures show fivefold rise in
babies sick from contaminated milk. The Guardian.

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Retrieved
October 18, 2009 from
http://www.guardian.co.uk/world/2008/dec/02/china.
2. Jensen, M. C. (2004). Value Maximization, Stakeholder Theory,
and the Corporate Objective Function. Harvard Business School.
Retrieved October 18, 2009 from
http://papers.ssrn.com/sol3/papers.cfm?abstractid=220671.
3. The business benefits of corporate social responsibility.
BusinessLink. Retrieved October 18, 2009 from
http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURC
ES&itemId=1075408491.
4. Cuizon, G. (2009). How will CSR benefit the company. Suite101.
Retrieved October 18, 2009 from http://social-corporate-
responsibility.suite101.com/article.cfm/whatiscorporatesocia
lresponsibility.
5. MeadJohnson Dissociates Itself From Substandard Milk Powder.
China CSR. Retrieved October 18, 2009 from
http://www.chinacsr.com/en/2009/09/23/6188-meadjohnson-
disassociates-itself-from-substandard-milk-power/.
6. Sweeney, John (2006). How to measure corporate social
responsibility. Eureka Street Magazine. Retrieved October 18,
2009 from
http://www.eurekastreet.com.au/article.aspx?aeid=875#......

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