Counter-Culture (1955-1975) Pamphleteering Between the Term Paper

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It opposed traditional art that had been an elitist, intellectual, classy entertainment. Now it became something popular, accessible to the common people, centered on simple everyday objects that had as main target the entertainment of the viewer, rather than deep mythical, religious, philosophic concepts.

Art reflected the same counterculture attitude. It rebelled against the rules of the past, contradicted them, denied them, erased them, and established a new order, contrary to the traditional ways.

This turn in the mentality of people affected the vision of the future generations on a long-term. In the social point-of-view a new gate had been opened towards a very different kind of life. The traditions that had been denied during this stage would never return again: it had been a definite twist and not a mere phase. The battles fought for human rights, equal positions for black men and the feminist movement conquered even more territory and gained more weight during the following years.

Socially, these changes made improvements in people's life but also brought forth consequences. The sexual revolution resulted in the increase of divorces, single parents and unplanned families. The feminist movement developed better working conditions for women and the gap between different social groups was eventually bridged.

From the artistic point-of-view, the influence of these events left a clear mark that would affect the esthetic vision of future generations.

Some artists focused more on art theory than on actually producing works. The direction that the free creativity had started inspired a number of artists to prefer ephemeral forms of art, like installations and performances.

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Others began to experiment new ways of art using the new technology of photography and video, including sound effects and light schemes into their work. The new era, still based on the philosophy that art must be easily accessible to the wide public, made the new creations as cheap as possible, to be produced in mass and sold in large numbers. Art was no longer a privilege for the upper classes, and became more of a business than ever before.

The community became more tolerant and suddenly almost anything and everything could be considered art, if it was accompanied by a proper theory. The public and the critics received any new ideas openly, creations and techniques. Happenings and installations, ready-mades and abstract images were all accepted as one and the same form of expression.

The world of prints and photography developed strongly during the next years, until the introduction of the video as a background for installations a few years later. The new concept was to allow, the spectator to take part in the artistic phenomenon, more and more, as many happenings and installation included the viewer in the scene. The communication between the public and the art became deeper and the distance that separated the public from the artist was shortened. The world of art leaned towards the representation of the intimate life of the artist, where the public was now invited to take part......

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