Country Risk and Strategic Planning Research Paper

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A more severe downturn in the Japanese economy seems likely, given concerns about radiation and environmental damage.

Trends

'Green' is clearly a trend worldwide -- and the trend towards smaller, lighter, and more efficient has been a long-standing trend in Japan's corporate culture. There is also a long tradition of using efficient manufacturing techniques within the nation. Japan is the founder of the JIT (just-in-time) approach to manufacturing and places a strong emphasis on quality control (JIT, 2011, Investor Glossary).

Make strategy selection

Unlike a car, which can convey some status in terms of the appearance of 'going green' with a hybrid, hybrid planes are unlikely convey a luxury image to consumer.

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Thus, creating an airplane that is popular and affordable amongst a wide demographic is the most feasible market strategy. Beginning research and development in Japan is a possibility, given the strength of R&D hybrid at the nation in the moment, although concerns persist regarding the ability of the nation's resources to rebound after the recent national disaster. However, engaging in a joint venture with a Japanese technology firm would be one way to capitalize upon the knowledge-based resources of the nation while minimizing some of the risks that might be incurred, due to the precarious state of the Japanese economy and geography (Chapter 7, 2011, FAO)......

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