Crisis Management Uncertainty in Regards to Individual Essay

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Crisis Management

Uncertainty in regards to individual activities within a large student population is always a cause for concern. It is difficult to govern or even deter the questionable activities of a predominately young student population. This problem is exacerbated due to the rebellious nature of young students in regards to politics, social interactions, student programing and more. Public news often comes from universities with questionable activities such as fraternity hazing, supporting controversial leaders, and more. This behavior is what makes a university campus and atmosphere so unique relative to other educational venues. The university can foster these activities while being sensitive to others personal beliefs. The Vice President of Student Affairs is needed to foster this development while keeping the campus safe to express various beliefs. However, in some instances, activities can cause harm and damage to others. Such is the case with the resident hall fire. These unforeseen circumstances are common place on university campuses with such unique activities, beliefs, and behaviors. As such, the Vice President of Student Affairs must now help alleviate growing concerns and negative sentiments regarding the incident.

To begin, the Vice President of Student Affairs must act immediately once facts and knowledge is obtained from the resident hall fire. The intermediate plan must consist first of the dissemination of factual information to all stakeholders involved.

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Even though the university president and the director of public relations are at a conference, this incident is so egregious to the university establishment that they must be notified immediately. The communication must also consist of discussion with building staff, supervisors, fire fighters and law enforcement as to the cause of the incident. This dialogue is important as the information garnered from this discussion can prevent a future crisis from occurring. This will also help alleviate any concerns regarding overall safety within the resident halls as action is being taken to abate the negative influences of the fire. This information will also be the foundation for changes in the operational and building structure of the resident halls. Once the information is obtained, the message must be crafted, disseminated, and reinforced. This is a critical step as the message must be thorough and informative. As the Vice President of Student Affairs my message would first consist of a through discussion of the incident. The Vice President of Student Affairs should not attempt to downplay or "sugar coat" the magnitude of this incident. The public wants the truth in regards to incidents of this scale. As such, to downplay this would be disastrous to the long-term image and integrity of the university. The message would….....

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