Cross Organizational Systems Information System Case Study

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From the above three IS. It is advisable for Clambake Company to go for a CRM system to be able to increase the sales and workforce to 80% and 40% respectively. CRM integrates and automates the customer sales process such as marketing, customer services and sales that improve interaction with the Company's customers.

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CRM provides better customer service; it gives the businesses strategic advantages such as the ability of personalizing the relationships with the customers.

CRM too has a disadvantage since many companies find CRM difficult to properly implement due to lack of adequate understanding and preparation by the management and employees (Bruggen & Wierenga,.....

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