CSR Activities and Organizations Internal Culture Term Paper

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Total Length: 3499 words ( 12 double-spaced pages)

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Summary

Albrecht Discount Inc is popularly called Aldi. It is a family owned discount chain supermarket headquartered in Germany. Aldi is composed of two distinct businesses. They include the Aldi Sud and Aldi Nord. The two are both economically and legally independent but family related. The company has dominated the market of global grocery retailing. It owns and operates a chain of other discount outlets across Australia, Europe, and the US. The company deals with general merchandise and food products among them meat products such as refrigerated foods, fresh meat, frozen meat, snacks, bakery produce, pantry items, beverages, dairy produce, and sweets.

Since its inception, Aldi has been gradually internationalizing its business. It started by entering Australia through acquiring Hofer retail chain. Then, the business expanded in the United States, Switzerland, Slovenia, Hungary, Ireland, and the UK. Today, Aldi is active in the European market and nine European countries. In fact, it has grown to become one of the leaders in the retail sector and one of the most popular retail chains worldwide.

Aldi’s core competency is to reduce prices through cutting costs, selling low quality and cheap merchandise. The company’s mission is “simply smarter shopping.” Some of their biggest competitors include Morrisons, Woolworths, Tesco, Asda, Sainsbury, Wesfarmers, Coles Supermarkets and Myer Pty Ltd. Though the Aldi has successfully expanded in various global territories, they have often guarded their company and never reveal their income margins due to commercial sensitivity.

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The company’s competitive pricing strategy has successfully shunned other premium big brands in the market because consumers are always seeking high-quality products at the lowest price possible, which Aldi provides. The global retail market is experiencing an increase in the intensity of competition, and giant retail chains are losing their market share to upmarket grocers and discount retailers like Aldi throughout in Europe and other international territories.

This report will discuss the corporate social responsibility and internal culture of Aldi. It will detail the activities undertaken by the company’s employees and management to contribute towards the benefit of the community and society in which the firm operates. Moreover, the case will investigate the industry environment and analyse one environmental factor that influences the business.

Table of Contents

Management Report for ALDI Australia 4

Introduction 4

1. Purpose of the Organization 4

2. Aldi’s Specific Environment 5

3. Aldi’s Corporate Social Responsibility and Ethics 7

Community Charities 7

Supporting Local Communities 8

Reducing Carbon Emission 9

Eliminating Waste 9

4. Aldi’s Internal Culture 10

Conclusion 13
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