Cultural Differences International Business Cultural Essay

Open, View, and/or
Download this Document

Total Length: 772 words ( 3 double-spaced pages)

Total Sources: 2

Page 1 of 3

Practical obstacles like taste can be difficult to predict, in terms of how entrenched they may be, unlike simply adopting to bowing rather than shaking hands on a business trip. Dealing with local corruption is also hard to fully explain in an educational seminar for managers going to work abroad, versus advice on how to dress so as not to offend the local population. Subway is perhaps the best example of how to positively adapt to local needs and tastes.

In contrast, Domino's as a product was to some degree stymied by the nature of being a chain pizza business. On one hand, it was flexible enough to take into consideration some local needs, including daily rhythms of life, a belief in feng shui, and simple weather conditions that affected delivery logistics. But the fact that the Italian conception of pizza was different than that of most Americans, in terms of Domino's cheesy, sweet approach to the food, there was no way that it could have become acceptable, unless perhaps it had chosen to market its offerings as a product as American as the Big Mac, rather than a cousin of the Neapolitan delicacy.

Stuck Writing Your "Cultural Differences International Business Cultural" Essay?

View All Our Example Cultural Differences International Business Cultural Essay

Have A Custom Example Essay Written

Subway had more flexibility as a chain with multiple sandwich offerings when creating an Indian menu, and as it offered a foreign product in the form of bread-based subs, so long as it did not offend local customs, it was deemed acceptable.

Domino's may have been able to adapt to Italy by offering 'all-American pie' in regions where American fast food places had established inroads, such as urban centers. After all, Domino's heavily promote its Brooklyn -style pizza -- not Neapolitan pizza -- even in America. But simply boasting that it sold pizza, especially if its price point was not very low in comparison to local Italian offerings, was ineffective. This strategy did not take into consideration local pride in the product, or the expectation of Italians for a different type of sauce, texture of bread, and sauce-to-cheese ratio.

Works.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Cultural Differences International Business Cultural" (2009, August 07) Retrieved May 16, 2025, from
https://www.aceyourpaper.com/essays/cultural-differences-international-business-20076

Latest MLA Format (8th edition)

Copy Reference
"Cultural Differences International Business Cultural" 07 August 2009. Web.16 May. 2025. <
https://www.aceyourpaper.com/essays/cultural-differences-international-business-20076>

Latest Chicago Format (16th edition)

Copy Reference
"Cultural Differences International Business Cultural", 07 August 2009, Accessed.16 May. 2025,
https://www.aceyourpaper.com/essays/cultural-differences-international-business-20076
   

Open, View, and/or
Download this Document
order custom essay example