Cultural Marketing Strategies Comparing Marketing Research Paper

Open, View, and/or
Download this Document

Total Length: 522 words ( 2 double-spaced pages)

Total Sources: 3

Page 1 of 2

IDV skyrockets in the U.S. which is supported by the concept of rugged individualism and taking care of one's own family (Minkov, Hofstede, 2011). It's nearly the opposite in Japan, where communities care for each other, showing IDV to be a measure of collectivism and collaboration over individuality (Hofstede, McCrae, 2004). For Mercedes, the brand in Japan would need to stress a wealthy homeowner or land owner using their new car to help their neighbors and those around them who are not necessarily relatives. In the U.S., the Mercedes brand has quickly become a symbol of individual achievement, status and financial accomplishment.

Stuck Writing Your "Cultural Marketing Strategies Comparing Marketing" Research Paper?

View All Our Example Cultural Marketing Strategies Comparing Marketing Research Paper

Have A Custom Example Essay Written

As a result, the Mercedes brand means something completely different in Japan than it does in the U.S. On the Long-Term Orientation (LTO) and Uncertainty Avoidance (UAI) areas of the model, Japan far outpaces the U.S. For Mercedes and Nike, the safety and security of their brand need to be brought out in branding and advertisements, while in the U.S., the focus can be more on short- to midterm gratification and positioning each product as a reward for accomplishment......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Cultural Marketing Strategies Comparing Marketing" (2011, September 30) Retrieved May 16, 2024, from
https://www.aceyourpaper.com/essays/cultural-marketing-strategies-comparing-45920

Latest MLA Format (8th edition)

Copy Reference
"Cultural Marketing Strategies Comparing Marketing" 30 September 2011. Web.16 May. 2024. <
https://www.aceyourpaper.com/essays/cultural-marketing-strategies-comparing-45920>

Latest Chicago Format (16th edition)

Copy Reference
"Cultural Marketing Strategies Comparing Marketing", 30 September 2011, Accessed.16 May. 2024,
https://www.aceyourpaper.com/essays/cultural-marketing-strategies-comparing-45920
   

Open, View, and/or
Download this Document
order custom essay example