Cultural Observation Case Study

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Fashion has been on people's minds since time immemorial. Whether man, woman, child or elderly, individuals have sought to express themselves through how they dressed, one more conservative, the other extravagant and glamorous. Nowadays, it's quite a technique to skillfully attempt to dress people when being dressed sometimes implies having no clothing whatsoever. This effect is accurately illustrated in Picture 1 in which a marrying couple seem to be wearing, what looks like a uniform for the man, and a dressing gown for the woman. While one does notice the boxer shorts on the man and the extension of a real dress on the woman, the effect is nevertheless substantial. Deeply rooted in ritualized tribalists cultures, body painting nowadays stands for various purposes: it has come to represent either a form of extravaganza, or means by which people choose to protest (Picture 2), other times is used to cover up certain physical disadvantages.

Following a similar trail, there is a new fashion in town, one that requires liquid mixture of cotton fibres, goggles, and some imagination. How does it work? One sprays the paint over the body in whichever form of clothing one wishes to create.

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It can be anything from a T-shirt to dresses, or swimwear and hats. The paint dries instantly once it touches the skin, resulting into a garment that can actually be used like any other piece of clothing bought in a shop (Picture 3). The invention belongs to Manel Torres who sought to demonstrate how science and technology can help fashion in a "futuristic" sense, while being able to return to how clothes were initially made when fibres were bonded together without weaving or stitching.

Extravaganza is not limited to actual dresses, but hair styles follow a similar trend as depicted from Picture 4. While it looks like the animal is made of the model's hair, the "surplus" is actually a hat. This sort of initiatives are the product of contemporary world in which designers do not shy away from even using dead animals to create new trends in fashion. Iris Schieferstein has become famous for her usage of such "materials" from which she designs and makes shoes (Picture 5).

Women's hats go back into history since the Middle Ages when the Church decided women should cover their hair. What started at home as making of hats soon turned into a profession….....

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