Cultural Study of Greece Term Paper

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Country Culture Study of Greece

Denali Products is a company with a range of products and it is planning on opening up its business in Greece. In this report the current economic, political and cultural scenario of Greece has been discussed and it seems that even though the country is facing economic recession, Denali products have a good chance of conducting successful business in the country. The reasons behind this probable success are the business laws of the country which promote foreign investments and businesses to operate within the country.

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However, the company will have to make a few adjustments especially in their approach of selling the products since the consumers in the country are more focused on buying products that are on deals or discount in order to save money. Therefore, the company will have to come up with deals and other promotional strategies in order to increase their business.

Table of Contents

Page Number

Introduction

Section 1

Country Demographics and Key Statistics

Section 2

Business Characteristics and Suitability

Section 3

Cultural Factors

Summary and Conclusions.....

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