Customer Differentiation the Long-Term Effects Essay

Open, View, and/or
Download this Document

Total Length: 739 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

It is possible to find examples of nearly every service business in existence using SERVQUAL or a variation of this methodology to quantify customer service performance. An interesting second development is the correlation found between customer satisfaction, market share and profitability (Anderson, Fornell, Lehmann, 1994). Based on the strength of this association many companies are investing heavily in analytics to evaluate just how effective their customer service strategies are in earning satisfaction in the short-term and trust in the long-term.

Conclusion

Values-based differentiation and advanced methodologies for measuring customer satisfaction are re-ordering the global marketing landscape today.

Stuck Writing Your "Customer Differentiation the Long-Term Effects" Essay?

View All Our Example Customer Differentiation the Long-Term Effects Essay

Have A Custom Example Essay Written

The emphasis on analytics is what many multinational and global marketers are using to unify these strategies, with the core focus being on how to translate their many combined efforts into the role of trusted advisor (Dimitriadis, Kouremenos, Kyrezis, 2011). Trust is the most powerful differentiator there is and is also highly effective in understanding where a given marketer is excelling or failing in generating customer satisfaction. These advanced methodologies predicated on a strong analytics foundation are providing insights into global marketers to make these a unified strategy globally across all markets......

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Customer Differentiation The Long-Term Effects" (2012, January 18) Retrieved May 20, 2025, from
https://www.aceyourpaper.com/essays/customer-differentiation-long-term-effects-48952

Latest MLA Format (8th edition)

Copy Reference
"Customer Differentiation The Long-Term Effects" 18 January 2012. Web.20 May. 2025. <
https://www.aceyourpaper.com/essays/customer-differentiation-long-term-effects-48952>

Latest Chicago Format (16th edition)

Copy Reference
"Customer Differentiation The Long-Term Effects", 18 January 2012, Accessed.20 May. 2025,
https://www.aceyourpaper.com/essays/customer-differentiation-long-term-effects-48952
   

Open, View, and/or
Download this Document
order custom essay example