Customer Relation Management Customer Relationship Term Paper

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Once contractors and employees recognize that CUTCO is interested in making changes, they will willingly provide the company with the information they need to better understand what the customers want and need, and how they can best meet their need. When people talk poorly of a company, customers will hear this news much more quickly than they will hear about the positive gains the company has made or intends to make. When people talk negatively word spreads much quicker. Because of this, CUTCO needs to make amends to the individuals it wronged, and provide an accurate description of its practices so it can begin building a strong customer base. Once CUTCO does this, it can then concentrate on its brand.

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CUTCO already has a good branding strategy; they must simply ensure this strategy aligns with their objectives and the objectives of the people and contractors working with and for them. This will require constant communication and a reversal of all policies that provide negative or incorrect information about CUTCO business practices.

CUTCO can also help brand by encouraging contractors to sell well in the manner they see best, and then reward their contractors or employees for their efforts or contributions they make to the company's bottom line......

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Latest APA Format (6th edition)

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"Customer Relation Management Customer Relationship" (2007, November 27) Retrieved May 21, 2025, from
https://www.aceyourpaper.com/essays/customer-relation-management-customer-relationship-33940

Latest MLA Format (8th edition)

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"Customer Relation Management Customer Relationship" 27 November 2007. Web.21 May. 2025. <
https://www.aceyourpaper.com/essays/customer-relation-management-customer-relationship-33940>

Latest Chicago Format (16th edition)

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"Customer Relation Management Customer Relationship", 27 November 2007, Accessed.21 May. 2025,
https://www.aceyourpaper.com/essays/customer-relation-management-customer-relationship-33940
   

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