Customer Relations Management (Crm) Demographics Term Paper

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To the extent her customers patronize the sports-related paraphernalia, she may wish to know whether her customers' affiliation with their favorite professional sports franchises is long-term or merely reflective of the trend to "bandwagon" onto current success, because this helps project future demand from season to season.

Similarly, items with relatively high profit margins might be worth offering at a substantial discount (such as 50% off the second item), both as a way to generate more sales from existing customers as well as a means of reaching new customers, especially during the holiday season when these additional items are likely to be gifts, each one reaching a new potential future customer. Another possible cost-effective option to provide incentive for survey participation might be goods or services from other industries, such as free magazine subscriptions, if those arrangements are available.

To improve the degree to which she meets her customers needs, she may also want to provide an opportunity to make suggestions for future improvements to the site or to suggest additional merchandise and services not yet available through BabyGifts101.

Who Are the BabyGifts101 Customers?

BabyGifts101 customers are probably most likely to be relatively well educated married females with higher than average disposable income.

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This is probably a function of their computer literacy, the fact that two-parent households are much more likely to have more disposable income (and time) than single-parent households, and the reality that mothers are probably more likely to be responsible for purchasing non-essential baby-related products than their husbands, especially during infancy. They are probably more likely to own luxury vehicles and to patronize other high-end retailers and service providers, and to prefer brand names over generic brands, in general.

Customer-centrism:

In the sense that BabyGifts101 provides (1) high-end versions of many products that are also widely available and (2) non-essential items, it is a very customer-centric business model, as is any "niche" business. It is likely to be driven by trends and by the availability of unique items and services that reflect the continuing interests and specific preferences of its customers. Despite the chosen company name, BabyGifts101 is probably equally likely to generate its sales and profits from customers shopping for themselves as from those shopping for gifts. Since gift recipients are likely to mirror the demographics of gift givers, BabyGifts101 is equally customer-centric for each group......

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