Cutting Out the 'Middleman' Identify Case Study

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Define the functions that are served by the LACK of organizational structure

However, while much may be gained through standardization, much is also lost. The freewheeling forum of the Internet allows 'the people' to notice and promote new talent, by commenting on an interesting You Tube videos and promoting them by 'liking' them on Facebook. Even within formal enterprises, like Google, there is recognition that ordinary people, including lower-level employees, can have valuable input into the direction of the company. Google distains hierarchies and encourages employees to pursue their own, independent ideas on 'company time' as well as allows ordinary workers to eat side-by-side with company executives in the (free) company cafeteria. Organizations are employing more innovative methods of leadership, such as creating 'matrix- style structures, rather than top-down chains of command. This creates a greater flow of idea in more personalized 'cells' of human connection.

Compare and contrast the functions performed by firms today with the functions firms of the future will perform

Firms in the future must have a keener key for spotting new trends on a moment-to-moment basis.

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Instead of trying to direct consumer tastes through advertising, organizations must respond to grassroots trends, revealed as consumer choices and behaviors are tracked online. Organizations cannot afford to ignore spontaneous, phenomena like the sudden interest in the singing voice of the middle-aged spinster Susan Boyle, and complaints from 'mommy bloggers' about products for their children which they would like to see changed. However, organizations that produce intellectual property must also find a way to make products and artists profitable, and ensure that individuals pay for professionally-generated and disseminated content. When given the choice between more slickly-produced professional materials they must pay for and free content online, people may opt for free content. Organizations must find a way to add value to their services so that the product they provide is worthy of the added cost......

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"Cutting Out The 'Middleman' Identify" (2011, January 09) Retrieved June 4, 2026, from
https://www.aceyourpaper.com/essays/cutting-out-middleman-identify-11533

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"Cutting Out The 'Middleman' Identify" 09 January 2011. Web.4 June. 2026. <
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Latest Chicago Format (16th edition)

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"Cutting Out The 'Middleman' Identify", 09 January 2011, Accessed.4 June. 2026,
https://www.aceyourpaper.com/essays/cutting-out-middleman-identify-11533
   

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