Dana Incorporated Implementing Change Essay

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Implementing Change

Increased customer demand is most important pressure to address at this time in order to maintain a competitive and viable company. Dana Incorporated has been providing their customers for the past years with products of high quality and quantity that satisfies their customer’s expectation. However, due to increase in customer demands for new cars and trucks, there has been increased demand of customers to companies like Toyota, Jeep and Ford. Recently, the increased customer demands are approaching maximum capacity hence exceeding production capacity. Increased customer demand set Dana Incorporated with competition pressure. Currently, increased customer demand for commercial vehicles, off-highway equipment and light truck program has led to an increased sales growth by 10 percent. Increased sales has led to an improvement of satisfaction of customer demand. An increase in customer demand for Dana Incorporated’s products is primarily driven by enhanced acquisition synergies, higher sales levels and ongoing efficiency benefits.

If Dana Incorporated fails to address the pressure of increased customer demand, there will rise of competition which can be a threat to the viability and health of the company. In order to stay competitive, Dana Incorporated must implement an up-lift in production. 100 percent operation is not possible in any manufacturing company including Dana Incorporated. This is because of production limitations such as raw material supply, machine down-time and labor issues. Scheduling of production up-lift, Dana Incorporated must figure out how capacity of production rates can be increased. However, the organization has already explored up-lift options such as outsourcing, automation, increased labor and restructuring. Some dramatic changes should be made over a short period of time in order to meet the up-lift demand. Managing this change would mean having a big capital investment for automating large portions of the manufacturing process. Besides that, there will be a requirement of workforce to be trained, new processes to be developed, new machines to be acquired and engineering problems to be solved. Doing all these will consume most of the available resources and need implementing deliberate planning. Organizational change of Dana Incorporated is important for the health of employees.

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Therefore, management must recognize and set a stage for its success.

Vision change provides a sense of being and enduring purpose. Visions transcends day-to-day activities despite incorporating measures a day’s success. Vision empowers and encourages leader to implement change especially by proving meaning in both the future and present. Globalization is an example of vision change. Globalization causes an increased competition rate especially for the quality of workforce (Kotter, 2012). Differences in needs, skills and attitudes of the labor force increases…

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…anchoring the changes by making it part of the organization. Continuous effects needs to be made so that the change can be seen in every aspect of the organization’s culture (Mento, et al., 2002).

Stakeholders are likely to be resistant to implementing change because of the following reasons, impact on current job role, having preference for familiar things, lack of awareness for the change, discomfort to changing mind, organization’s previous performance with change, fear of losing job and lack of commitment and support form managers. One way of overcoming resistance is by planning for and allowing individuals to be participants of decision-making ideas which might affect them (Dent, et al., 199). Getting involved in decision-making increases the probability of commitment and gives a sense of involvement to change. Another way is by announcing unexpected and immediate change to provide a shockwave in people’s thinking. This shockwave usually takes the mentality of trying to keep things from people which can lead to loss of face of a leader and embarrassment.

Conclusion

Implementing change in an organization after a transition from its current state to the desired future state has been made is an important task. Managing these changes involves the process of planning and implementing the changes in a way that minimizes resistance to the organization….....

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References

Spector, B. (2010). Implementing organizational change: Theory into practice. Upper Saddle River, NJ: Prentice Hall.

Dent, E. B., & Goldberg, S. G. (1999). Challenging “resistance to change”. The Journal of applied behavioral science, 35(1), 25-41.

Kotter, J. P. (2012). Leading change. Harvard business press.

Mento, A., Jones, R., & Dirndorfer, W. (2002). A change management process: Grounded in both theory and practice. Journal of Change Management, 3(1), 45-59.

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