Decathlon Company ( Manufacturer Apparels Equipment a Essay

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Decathlon company ( Manufacturer apparels equipment a range sports France) Based understanding company's global business strategy key determinants success Anwser USA a suitable location overseas facility ? Discuss rational site company's future expansion.

There are several reasons why Decathlon could expand to the United States. First of all, the U.S. market is a large market, with over 300 million potential consumers. At the same time, this is also a market where the consumers that Decathlon would target are considerably important in volume and with the appropriate levels of revenue to justify accessing Decathlon products. First of all, let's determine what the Decathlon targeted group of consumers would be.

Decathlon aims towards individuals who are interested in sports, who have an average to high income, and who place an important focus in their lifestyle on exercising, on physical activities and on improving the way they live. In the United States, especially in the urban areas (basically on the main cities on the two coasts and in cities like Chicago in-between), the American consumer fits this characteristic and is willing to invest into sport equipment in different forms, while paying attention to the way he develops as an individual through exercise and fitness.

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Opening a suitable overseas location facility in the United States would help Decathlon because it would give it closer access to the U.S. market that, as previously shown, is a generous and potentially highly profitable one. The main advantage would derive from the fact that the company would be much closer to the targeted market and would be able to supply it with lower transportation costs. At the same time, a physical presence in the targeted market would help the company in better understanding the consumer, in creating advertising and marketing campaigns….....

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"Decathlon Company Manufacturer Apparels Equipment A" (2012, January 28) Retrieved June 6, 2026, from
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"Decathlon Company Manufacturer Apparels Equipment A" 28 January 2012. Web.6 June. 2026. <
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"Decathlon Company Manufacturer Apparels Equipment A", 28 January 2012, Accessed.6 June. 2026,
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