Decision Implementation of Strategies to Term Paper

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Mass Communications Strategy Leads to Services

Initially focusing on creating educational television and successfully launching this as a public service will give Nik and his team credibility in the company and also in the kava community. Given the reach of public access television in the community, Nik needs to next consider the other unmet needs throughout Kava, which are banking and healthcare.

The decision implementation to pursue services is also underscored by the demographics of the island as well. Further supporting a decision implementation strategy to concentrate on services is the ability to compete on increased knowledge vs. increased spending on fixed assets. Services-based businesses are also complimentary to the existing industry base of Kava and the entire region.

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When all these factors are taken into account in addition to the unmet needs of the population of Kava, the following recommendations are made. First, there is the need for inexpensive healthcare especially in the area of pediatrics and child care. There must also be a significant unmet need for prenatal care with such a large percentage of the population being below 15 years of age as it is assumed the family sizes are relatively large. Second, with over 50% of the population being less than 15 years of age, there is the need for advanced education in the form of colleges, universities, in addition to trade schools as well. Third, there are significant needs of banking services to.....

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