Dell Ebusiness the Impact of Research Paper

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The customer expectations of large business or enterprise customers is also very specific about the customization of PCs and their delivery, as are the many government accounts Dell has globally. What all of these customers share in common is an expectation of receiving a PC customized to their specific needs in the timeframes committed (Gunasekaran, Ngai, 2005).

Compared to traditional procurement and SCM strategies, the Dell e-business model requires a much faster pace of fulfillment with less room for error on each order. Traditional procurement processes often operate in a 90 day forecast period while Dell will often operate in one that is 72 hours or less, using Just-in-Time (JIT) production scheduling techniques (Kapuscinski, Zhang, Carbonneau, Moore, Reeves, 2004). Dell has also revolutionized the aspect of supply chain collaboration throughout the PC industry as well, creating shared resources and the ability to create cross-supplier visibility measures of performance as well.

Conclusion

The Dell e-business model has transformed the concept of demand-driven supply networks in the PC industry, and as Michael Dell has often said during interviews, other industries are also studying his company for insights into how to compete more effectively as well. Dell has been successful in transforming their SCM processes and systems into a competitive advantage by concentrating on how best to accurately and quickly fulfill demand.

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Their focus on JIT manufacturing techniques and the real-time integration of suppliers into their build-to-order manufacturing processes is also redefining processes in the make-to-order manufacturing process across related industries (Foreman, Gallien, Alspaugh, Lopez, Bhatnagar, Teo, Dubois, 2010). Underscoring all of these developments and continual improvements is a focus on how to transform their SCM processes and systems into a long-term competitive advantage......

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