Deodorant for a Female Teenager Marketing Plan

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It is very important that customers feel that companies understand them. This is because it makes them feel important and appreciated.

Another important factor that significantly determines products' success on the market is represented by market placement. The process of market placement is represented by different advertising techniques that are used by companies in order to promote their products. This usually refers to placing the products in different films, television, and other media.

This usually takes place based on agreements between the company that makes the product in case and the media company that receives financial benefits from this process. Product placement is considered to be able to influence customers. This is because they associate themselves with the characters in the movies they like, and that use the products placed by these companies (Business Dictionary, 2012). Therefore, they are more likely to purchase the products that the characters they like use. However, this is an expensive technique that large companies can afford.

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This is because movie makers and other media providers request large sums of money for such actions. In addition to this, product placement was initially intended to be a subtle technique. But the accusations of unethical and deceptive actions associated with product placement have determined authorities to develop stronger rules and regulations for these activities. Therefore, media providers must display certain signs that warn the viewers or readers they are dealing with product placement materials. This sometimes does not have a good impact on the targeted customers segments. It is important to develop strategies that determine customers to purchase the product.

Reference list:

1. Gunelius, S. (2010). How to Name a Product: 10 Tips for Product Naming Success. Ask Your Target Market. Retrieved January 21, 2013 from http://aytm.com/blog/research-junction/how-to-name-a-product-10-tips-for-product-naming-success/.

2. Product Placement (2012). Business Dictionary. Retrieved January 31, 2013 fromhttp://www.businessdictionary.com/definition/product-placement.html......

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"Deodorant For A Female Teenager" (2013, January 31) Retrieved June 6, 2026, from
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