Deodorant Female Teenager the Female Marketing Plan

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This is often boring and uninspiring to the consumer. As such, our packaging will incorporate various shapes that are both unconventional and engaging. In particular shapes such as stars will be used to help appeal to the popular, and "celebrity" aspect of the teenage consumer. Luminescent, packaging will further enhance the teenage aspect of the brand through.

The colors of the packaging will also appeal to the beauty aspect of young teenagers. Colors such as gold, black accents and silver will be used to display "beauty" within the product. Color in regards to packaging is very important as it makes the product immediately distinctive relative to its more mundane counterparts. Color also displays and reinforces the brand appeal of the product. Generally speaking, colors such as gold, or silver, displayed predominating on the product, showcases a sense of intrigue and beauty. This concept is ideal for our teenage female as they have large amounts to discretionary income, are often swayed by the notion of fame, and are just beginning to form and identity within themselves.

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Through the use of the star packaging mentioned earlier, in combination with the gold, silver, and black coloring, the product will display a sense of celebrity appeal that is ideal for our target market (Posavac, 1999).

In conclusion, the packaging and color of the deodorant product is essential in attracting the ideal target consumer. In this instance, our packaging will be uniquely shaped and colored relative to our competitors in the industry. Aspects within the packaging such as stars, glitter, and luminescent plastic will appeal to our style oriented consumers. Colors such as gold, silver and black, will reinforce this image while created a sense of intrigue on the part of our target market. Through the combination of these elements, the teenage deodorant will appeal to our target market, generating increased sales, and market share gains......

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