Design Document Essay

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Architectures for Websites

Designing Information Architectures for Websites

There are a myriad of approaches to defining and implementing information architectures, yet the most effective place a high priority on customer-driven goals and objectives. The more accurate and clear the goals and objectives of an information architecture are to customer needs, the greater the level of long-term performance (Spencer, 1985). The unifying attribute of any successful website is the information architecture deliberately designed to support short- and long-term goal attainment of customers first, and the organization hosting the site itself second. The relevancy of any website is also directly related to how permeable and flexible the information architecture is to change and modification as defined by the changing needs of customers. The goal of this analysis is to share the lessons learned as a result of discussions and interviews with friends and co-workers, aimed at generating a series of recommendations for existing and future BSITM Program students. This document represents a roadmap of lessons learned.

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Defining The Mission and Purpose of an Organization

The hypothetical company this example is based on produces customizable smartphones that can capture and send streaming video in real-time, while concurrently saving video clips to YouTube accounts. The proposed smartphone also has the ability to be customized to customers' unique requirements, including support for custom electronics, casing designs, and touch screens. This allows the device to be configured to the unique preferences of every customer.

The mission of the hypothetical company is to produce the world's highest quality smartphone that is capable of being entirely customized to customers' requirements. There are intensive levels of supply chain integration requirements, in addition to Enterprise Resource Planning (ERP), fulfillment and distribution system data modeling, taxonomy and system integration requirements. The information architecture also needs to support 48-hour turn-around of all orders and real-time integration to Customer Relationship Management (CRM) systems to sustain long-term sales to new and existing customers.

Short- and long-term Goals Of the Site

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