Designing a Web Site, It Term Paper

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The Tazo site requires its front page to focus solely on the topic of tea. This both simplifies and complicates the font requirements. The narrower focus makes it simpler to make font choices that are user friendly. The matter is however complicated by the challenge to keep the reader interested and intrigued by a single topic while visiting the Web site. This is a balance that Tazo has managed to accomplish remarkably well.

The name of the company, "Tazo," appears at the top of the page. It is written in white within a black frame. The font style is mystical, almost occult, suggesting that tea is a substance with magical connotations. This suggestion is fortified by the text on the main page, inviting the reader to examine tea leaves or spin the "Wheel o'Tazo." These are mystical activities, inviting the reader to explore tea as a substance that is more than just a beverage.

The links at the top of the page are in a clear, simple, font, contrasting strongly with the mystical atmosphere of the company name, as well as the parchment-type background of the Web page frame.

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On the main page, the text is printed on a photograph of an open book. The font is also clear and easily readable, appearing as if printed in book form. This suggests again the combination of the traditional with the new in order to create something more than the sum of its parts. The links within the "book" text are printed in a different color than the rest of the text, making navigation simple.

The focus of the site appears to not only be tea, but also the intrigue and mystery associated with the substance. Through the targeted use of text and font, the reader's interest is stimulated to investigate further. In this way, Tazo meets the challenge of focusing on a single topic in an interesting and diversified….....

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