Digital Culture Essay

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Digital Culture

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How do information and information sharing impact the digital culture of today’s world?

This question can best be answered by understanding the ways in which today’s digital culture uses information. Grassegger and Krogerus note that Big Data is the big elephant in the digital room: this is the collection of information on every Internet user on the planet, stored and provided so that today’s advertisers can market their organization’s products exclusively to Internet browsers. Those ads that pop up everywhere you go, no matter what type of site you’re on, that seem to know exactly what type of product you’re currently interested in? They know what you’re interested in because your personal browsing habits are being watched are recorded: that’s what Big Data is. And it’s also more than that—because today even your Amazon Fire is watching and listening: your phone is taking note of where you go when your travel. Google is recording your every movement. As Grassegger and Kregerus state, “Big Data means, in essence, that everything we do, both on and offline, leaves digital traces” (3). Those traces are monetized—and they are also used to pry into the private lives of individuals.

Thus, the world has gone from allowing privacy in many cases where individuals can be relatively certain of being unobserved to being a world where even private actions are monitored and released into the public in one way or another.

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What is even more interesting is that some people participate in this data sharing process deliberately. For example, many teens get on social media platforms and publicize their private lives: they embrace the private is public lifestyle of digital culture, according to Zaslow (“Surveillance and Privacy”).

As a result, information and the sharing of information have impacted the digital culture of today’s world by making it more ubiquitous, more intrusive, more evasive, and even more omniscient if that is possible. It is as though everything were being watched, and as an individual living in the modern world, where technology is a part of every process of human activity it seems, cannot escape the digital eye many simply shrug their shoulders: if you cannot beat them, join them. So Big Data and the purveyors of it are allowed to reign. Digital culture, it appears, is thus controlled by the man behind the curtain: call him Zuckerberg; call him Bezos; call him Schmidt. Whatever name you choose, just know that he and his platform are watching the flow of information and using that stream to benefit themselves and their stakeholders—and you participate in that process just be having a phone, a laptop, or a conversation with Siri.
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Works Cited

Boyd, Danah. It’s Complicated. Yale University Press, 2014.

Grassegger, Hannes and Mikael Krogerus. “The Data That Turned the World Upside Down.” Motherboard, 2017.

Zaslow, E. “New Relationships, New Selves?” PowerPoint Presentation, 2017.

Zaslow, E. “Surveillance & Privacy.” PowerPoint Presentation, 2017.

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