Direct Competition Suave Keratin Dry Research Paper

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Psssssst!

The Psssssst! brand is well-established in dry shampoo. It is owned by Freeman Beauty Labs. The brand comes in several varieties, including the regular Dry Shampoo and Dry Shampoo Wavy Curly. On Amazon (2013), the regular Psssssst! is priced at $5.71 for a 5.3 ounce container. The product reviews on Amazon (2103) indicate higher customer satisfaction than with Tresemme. It is difficult to infer from the marketing who the target market for Psssssst! might be under Freeman's ownership.

Batiste

Batiste has a wide range of dry shampoo products available, including Original, Dark and Deep Brown, Blush Hair, Blush Floral & Flirty, Tropical, a Hint of Color, and more. The Original is priced on Amazon at $8.45 for a 5.

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05 ounce container and the specialty products in the line are typically priced at a premium to this. The company is independent and British (Batiste.com, 2013), specializing in dry shampoo as its primary product. Positioned as mass market, Batiste appeals to a wider range of customers than most dry shampoos, in part due to its broader product range. Customer reviews on Amazon (2013) are substantially more positive for Batiste Original than for anything. Its marketing appears to place it in direct competition with Tresemme as a quality brand at an affordable price.

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