Discussion Questions on Marketing Essay

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Marketing: Discussion QuestionsThe discussion provides tips on how companies can effectively market their brands online in a competitive marketplace by making an instant positive first impression. Using the context of online dating and the strategies that individuals use to create an instant connection with their targets, the speaker identifies three tips that companies could borrow. First, when marketing a brand online, the message should be clear, using only a few deliberate sentences and images to make a case and connect instantly with the customer. Secondly, the brand profile should accurately capture what the customers want to know, such as the brand’s benefits and how it meets their needs. Thirdly, marketers should craft their online profiles, including images and messages, to elicit an instant emotional response from customers. In the speaker’s words, the message ought to be naked so as to catch the customer’s instant attention. To benefit from this advice, I believe that companies need to begin by understanding what their customers want or look for in a brand. Only then can they develop effective brand profiles that connect instantly with online customers.The video explains how different partners could, in their various capacities, work together to positively impact the society by improving the livelihoods of African farmers through marketing. Development committees could use their networks to fund world-class marketing campaigns that would provide avenues for farmers to sell their products locally, regionally, and internationally to customers in more developed economies. Additionally, governments could develop programs in their budgets that provide constant pools of demand through schools, hospitals, and other government facilities. In their capacity, farmers could support themselves and their communities by joining cooperative societies and industry bodies to promote what they grow. In the same spirit, my current company is currently implementing a program geared at supporting farmers to adopt organic farming practices.

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The company supports farmers through educational programs (seminars and workshops), training, market linkages, and…

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…calls the customer to action to try their share today (Mentis, 2024). Finally, it uses exciting graphics and music, creating an instant appeal (Mentis, 2024).The articles on scent marketing provide an interesting view that small businesses in the food and beverage industry could explore to attract customers. I have experienced scent advertising, particularly from fast food stores. The greatest challenge it may pose for businesses is ensuring that the products on sale actually meet the standards of first-time customers who decide to make purchases primarily because of the scent. These customers are unlikely to return if the actual food offered does not meet their expected standards. The strategy enhances the promotion facet of the marketing mix, which focuses on advertising one’s product to ensure it resonates with the target customers (Newman, 2024). The aim of promotion is to make customers aware that the product exists and to communicate its benefits to encourage them to buy. Scent marketing does this by….....

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