Disney Business Intelligence Report Research Paper

Open, View, and/or
Download this Document

Total Length: 792 words ( 3 double-spaced pages)

Total Sources: 2

Page 1 of 3

Disney Cruise Line

Disney Business Intelligence Report

The Magical Cruise Company Limited, which does business as Disney Cruise Lines, provides cruise line services. Incorporated in 1996, the company is headquartered in London, United Kingdom. Magical Cruise Company Limited operates as a subsidiary of Walt Disney Company (Bloomberg, 2011).

Disney Cruise Lines consists of four ships: the Disney Magic and the Disney Wonder, whose maiden voyages took place in 1998 and 1999 respectively, and Disney Dream, and Disney Fantasy. The 4,000 passenger Disney Fantasy, Dream's sister ship, is currently under construction, and scheduled to begin sailing in March 2012. Disney Dream is the third ship in the Disney Cruise Line fleet, sailing its maiden voyage last January. For the first time, Disney Cruise Line will set sail from three new ports in 2012, New York, Seattle and Galveston, Texas (Disney Cruise Line, 2011).

The Disney Cruise Line has been a success ever since their launch with only two ships. For years, the two vessels have been filled at premium rates. Tom Staggs, chairman of Walt Disney Parks and Resorts, was asked why it took Disney more than a decade to roll out a third vessel.

Stuck Writing Your "Disney Business Intelligence Report" Research Paper?

View All Our Example Disney Business Intelligence Report Research Paper

Have A Custom Example Essay Written

His response: "Getting the asset right is far more important than getting it done quickly" (Sloan, 2011).

Until this past January, it had been more than 12 years since Disney Cruise Line last launched a new ship. The Disney Dream, at 128, 690 tons and 2500 passenger capacity, is 40% larger than Magic and Wonder, as well as two decks taller. Dream itineraries offer three, four, and five night Bahamian cruises departing from Port Canaveral, Fla. (Independent Traveler, 2011).

Billed as the most high-tech cruise ship ever, the Dream features innovative use of technology. The recently launched Dream features the AquaDuck, the world's first shipboard water coaster. The 765-foot long flume ride features twists, turns, drops, and uphill acceleration and river rapids, all the while crossing the Disney Dream's upper decks. Enchanted Art comes alive in corridors and stairwells. A 24 X 14-foot LED screen faces Donald's pool attached to the forward funnel. Playrooms include video games and 3 green-screen enabled animator's studio and Wii-filled recreation areas. Complimentary "Wave phones" in every cabin can be used to call or text other passengers. Inside cabins also include another industry first: virtual.....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Disney Business Intelligence Report" (2011, September 30) Retrieved May 21, 2025, from
https://www.aceyourpaper.com/essays/disney-business-intelligence-report-117062

Latest MLA Format (8th edition)

Copy Reference
"Disney Business Intelligence Report" 30 September 2011. Web.21 May. 2025. <
https://www.aceyourpaper.com/essays/disney-business-intelligence-report-117062>

Latest Chicago Format (16th edition)

Copy Reference
"Disney Business Intelligence Report", 30 September 2011, Accessed.21 May. 2025,
https://www.aceyourpaper.com/essays/disney-business-intelligence-report-117062
   

Open, View, and/or
Download this Document
order custom essay example