Domestic Global Marketing: Bath and Body Works Essay

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Domestic Global Marketing: Bath and Body Works

Domestic Global Marketing Bath and Body

External factors are considered to be environmental factors as they make an impact on the business externally. Environmental factors can play a significant role in influencing business and thus, can make an impact on marketing strategies and decisions of the business. The organization selected is Bath and Body Works.

Domestic Global Marketing: Bath and Body Works

In order to remain in competition and to improve organizational and business performance, to increase profitability and to win and retain customers, it is essential to operate in domestic as well as international markets. Organizations working at a global and domestic level are influenced by factors, which can make an impact on their productivity, organizational and business operations. These factors can be classified into two categories: internal and external factors. The former are the factors that are found internally within the business and can be easily be managed and controlled and the latter are the factors, which the organization cannot control. External factors are considered to be environmental factors as they make an impact on the business externally. Environmental factors can play a significant role in influencing business and thus, can make an impact on marketing strategies and decisions of the business. The organization selected is Bed and Bath Works.

Global Economic Interdependence and Trade Practices and Agreements

Global economic independence plays a significant role influencing the business and the costs associated with it. For example, high cost of raw materials would increase production costs. In the same manner, economical labor would help in reducing production costs. In terms of costs, Bed and Bath concentrates on ensuring that its production cost is low and it offers innovative products to its customers at the right price (Paliwoda&Ryans, 2011).

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Marketing is dependent on the global economy and thus, fewer sales can be product of global recession. In the same manner, trade agreements also influence the marketing strategy of the organization.

Importance of Demographics and Physical Infrastructure

Demographics and Physical infrastructure play a significant role in influencing domestic as well as international marketing. Demographics represent gender, culture, perception and attitude of the consumers. Demographics also include cultural diversity (Paliwoda&Ryans, 2011). Physical infrastructure is used to determine how much the country is developed in terms of physical infrastructure (Paliwoda & Ryans, 2011). Bath and Body Works understands the significance of consumer perceptions and the significance of physical infrastructure. Bath and Bed Works is an American company, which first launched its retail outlet in Canada and then, it had entered the Middle Eastern Market. Based on the consumer perception and cultural diversity, Middle Eastern Industry is competitive and consumers demand for innovative perfumes, lotions, bath accessories and personal care items (Everything2 Website, 2013). Furthermore, on basis of Physical infrastructure, Middle East offers lucrative opportunities for businesses and foreign investors. Identifying the growth and development in Middle East, Bed and Bath Works opened its first retail outlet in Kuwait. Other outlets were opened in Saudi Arabia, Bahrain and UAE.

Influence of Cultural Difference

Cultural differences play a significant role in influencing business operations and functions and therefore, it is essential that the products are innovated and distributed in accordance to the trends of that culture (Paliwoda & Ryans, 2011). For this purpose, Bed and Bath Works had introduced exotic fragrances and personal care items for Arab consumers in Middle East.

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"Domestic Global Marketing Bath And Body Works" (2013, February 15) Retrieved May 2, 2024, from
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